More time was spent on the Watches than usual…rivaling the amount spent on the iPhones. 

The new Apple Watch 10’s get a larger screen with 30% more screen area. The corners are more rounded corners and the Watch is slimmer. Apple says it is 40% brighter at an angle. It now updates every second instead of every minute, but is more power efficient. They showed a new Jet Black aluminum finish. A new Rose Gold also joins the silver aluminum color.

The Watch is 10% thinner than the Watch 9 and 10% lighter. It has 50 meter water resistance. Now, there’s a larger and more efficient charging coil. Expect 30 minutes to 80% charge and 18 hour battery life. Recycled aerospace titanium is the other case material. It comes in natural, gold, and slate grey. The sizes are 42mm and 46mm..not as large as predicted. Watch 10 Starts at $399, available to preorder today, out on Sept. 20th.

Watch Ultra 2 has dual GPS, auto track detection. auto stroke detection and lap count for swimmers. It supports off line maps. There is a new finish….satin black. all are 95% recycled grade 5 titanium. The Ultra 2 starts at $799. Again…preorder today, available Sept. 20th.

The new Air Pods 4 run the H2 chip…Apple claims richer bass and crystal clear highs. They also tout ‘Personalized’ spatial audio. Now, you can nod yes or shake head no to accept or ignore calls. Apple says the 4 has better noise suppression than before. the charging case is smaller and has USB-C. You get 30 hours of charge including case. 

An active noise cancellation version is now available for the Air Pods 4 and what they call transparency mode. They will switch from regular to quiet mode automatically. The sound also drops in level when they sense you are talking to someone, which will be handy. The case has a speaker to help use Find My.

AirPods 4 start at $129, the Active Noise Cancellation ones are $179. Preorder today, available the 20th, as with the Watches. 

AirPods Max get new color, personalized spatial audio, and USB-C charging. Same price as before. Basically, they are unchanged. 

AirPods Pro 2 gets new features to help protect hearing. Hearing protection is on as a default. They are introducing a 5 min hearing test that will run on iPhone and is developed from their 100,000 person hearing study. AirPods Pro will have over the counter hearing aid feature, which you can use after running the haring test. Easy to use pro grade hearing aid. 

The new iPhone 16s are designed for Apple Intelligence from the ground up. Teal and Pink join other colors. The sizes are 6.1 inches for the 16, 6.7 inches for 16 Plus. They get the New Camera Control button. You can press or slide finger to adjust the cam parameters. 

The 16s run the new A18 chip, optimized to run generative models. The phone is 30% faster than last year but more energy efficient…it uses 30% less power. The new 5 core GPU is 40% faster than last year, at 35% less power. 

Apple Intelligence—Apple says it will key to you but stay on the phone to protect your privacy. As touted last summer, some features will access the Private Cloud Compute off-phone. Your data only runs on the secure servers…they are allowing outside experts to check them on this. 

Apple is integrating writing tools into all the apps that you write with, to help you write better. You can also make your own emoji by writing descriptions. 

For Photos, if you type in a description to find one you can’t, AI will go look for it and find it for you. It can also stitch related pics into a little movie like sequence. 

In Mail, you can get a little summary of the message, not just the subject line. They claim Siri will be more natural, more personally relevant, and maybe it will actually work well…that would be a first. You can type to Siri instead of dictate for more privacy. Messages can use satellite now where WiFi isn’t available…on 4 continents.

Price same as last year on  the iPhone16’s. $799 and $899.

As for the iPhone Pros, the screen sizes grow to 6.3” on Pro and 6.9” for Pro Max. Smaller bezels help keep the actual device size from growing quite as much to accommodate the new screens. Colors are black, white, natural, and Desert gold titanium. Without specifying…as usual…Apple says the Pros have larger batteries and advanced power management…they claim best battery life ever. 

The Pros get a new A18 Pro chip. More neural engine cores Intelligence features will run 17% faster than on last year’s phone with A17 Pro. New CPU is 15% faster than last year with 20% less power. They claim fastest CPU in any smartphone. 

New cam features include a new 48MP fusion cam that can read data 2 times faster, and there’s a new 48MP ultra wide. The 5X telephoto cam is same as before on the Max, but the smaller Pro gets the good 5x telephoto that was exclusive to the Pro Max last year.

There is a new MagSafe charger that is faster and comes in 2 cord lengths, and Qi2 is supported for wireless charging if you don’t want to pay Apple prices for a magnetic charger. Prices stay the same…$999 for Pro and $1199 for Pro Max. Both are 

available for preorder this Friday and on sale September 20.

I’m Clark Reid and you’re ‘technified’ for now.