ChatGPT is now making search available without an account, in regions where ChatGPT is available. You won’t have to log in to use ChatGPT’s search engine. Just head over to the website and type in your query. OpenAI says that “The search model is a fine-tuned version of GPT-4o, post-trained using novel synthetic data generation techniques, including distilling outputs from OpenAI o1-preview. ChatGPT search leverages third-party search providers, as well as content provided directly by our partners, to provide the information users are looking for.” The real question is how may people will ditch Google search and start using ChatGPT. Don’t expect Google to take this lying down. The games continue!

Amazon is preparing to bow new hardware. A device event has been scheduled for February 26th in New York City at 10 AM Eastern. In an invite, the online giant didn’t really give any clues about what hardware might be featured. Engadget.com notes that there have been freshened Kindles lately. Perhaps Amazon is ready to unveil the next-gen Alexa and related devices. That would mean new Echo speakers and Echo Buds. Amazon also may reveal what they will be charging for a subscription to the ‘turbocharged’ version of Alexa at the event.

SportIQ, a startup out of Finland, has made a better basketball…a smart basketball! Thenextweb.com says the ball has a sensor in the valve that tracks a player’s shots. Data is first extracted on their form, position, angle, power, and technique. Next, the information is fed to a mobile app for AI analysis. Players then receive direct feedback and advice. The company estimates that regular users improve their shooting accuracy by 12%. This has piqued the interest of the NBA. They have selected SportIQ for Launchpad, the league’s tech incubator. If you are interested in a smart ball to improve your own shooting, they are about $106 on SportIQ’s website. You will need to specify an indoor or outdoor ball.

AT&T is rolling out a new feature for Android customers. Zdnet.com reports that it is called TruContact Branded Call Display. You do have to sign up for it with the carrier. It should help you ensure you don’t miss an important call…and helps you to avoid unwanted calls…what a concept! When an enrolled business places a call, they’ll select the reason. The callers have a range of reasons to pick from including “Customer Service,” “Refill Reminder,” “Appointment Reminder,” “Delivery,” “Patient Callback,” and “Upcoming Appointment.” When your phone rings, you’ll see the business name, number, possibly its logo, and the reason for the call. This sounds actually useful! For now, the feature is only available on Android.

I’m Clark Reid and you’re ‘Technified’ for now.