Think TikTok is a real time suck? Brace yourself…they are testing 15 minute videos! According to mashable.com, the platform has confirmed this to several media outlets. TikTok has been slowly creeping up its video upload length for a while now. Originally home to 15 second videos, the app eventually increased this to a minute, then three minutes, and most recently 10 minutes in Feb. 2022. So far, there is no word if or when the 15 minute videos will be rolled out to all users. 

The rumors are true…Apple is planning another event, which they are calling ’Scary Fast’. The online event will be Monday night, October 30th…a changeup from the usual 10 AM product announcements. The verge.com reports that this one will start at 5 PM Pacific. It is widely expected to be about new Macs. Possible reveals include a freshened 24 inch iMac, and a new MacBookPro. Many analysts think the new hardware will rock Apple’s new, faster M3 chips. 

Alphabet, parent company of Google, released earnings for the third quarter, hoovering up some $76.7 billion in revenue..that was up 11% year over year. Androidcentral.com says that Search generated $44 billion, YouTube ads picked up $7.95 billion, but Google Cloud disappointed expectations at just $8.4 billion. As with all tech companies right now, Alphabet didn’t miss any opportunity to tout their AI features either already available or coming. Remember when the cloud was the big buzz? There’s always a Next Big Thing, and right now it’s AI.

Microsoft ‘beat the Street,’ third quarter, exceeding Wall Street’s expectations by bringing in revenue of $56.5 billion…an increase of 13% year over year. Geekwire.com reports that Productivity and Business Processes was up 13%, led by Office 365…hauling in $18.6 billion. Intelligent Cloud (mostly Azure) had a 19% gain, with a $24.3 billion take, Personal Computing was just up 3% at $13.7 billion. Devices revenue…including Surface, HoloLens, and PC accessories, dropped 22%.

I’m Clark Reid and you’re ‘Technified’ for now.