Ford has made a major price cut to its Lightening F-150 electric pickup. Techcrunch.com reports that cuts hit every trim level. Notably, the entry level Pro work truck is now $49,995 down almost $10 grand. The XLT trims also got a nice reduction, ranging from $9479 to $8479. The Rouge EV center is temporarily closed to make some plant upgrades. when it reopens, Ford will be able to crank out 150,000 Lightning EV trucks a year, triple what they are building now.

In a non-surprise to everyone, Elon Musk said over the weekend that Twitter’s cash flow remains negative due to the almost 50% drop in ad revenue combined with a heavy debt load. Reuters.com notes that Musk had said in March that Twitter would hit positive cash flow by June. Twitter has been criticized over lax content moderation, followed by an exodus of many advertisers who did not want their ads appearing next to inappropriate content. The new CEO Musk hired, Linda Yaccarino, who was CEO at NBC Universal definitely has her work cut out for her. 

Sony has made a deal to keep Call of Duty on the PlayStation after Microsoft finishes swallowing up Activision Blizzard. Theverge.com says Microsoft Gaming CEO Phil Spencer says Sony and Microsoft have agreed to a “binding agreement” to keep Call of Duty on PlayStation. It’s not immediately clear if this is a 10-year deal, like Microsoft has signed with Nintendo and other cloud providers. Sony had resisted signing a Call of Duty deal with Microsoft after the company first offered a 10-year contract in December 2022. The deal is still being held up by regulators in the UK, and Microsoft is appealing the hold on their deal. 

Ever since the Steve Jobs return era, Apple has shied away from product-centric divisions and has mainly used a ‘functional’ management structure. For example, there is no iPhone or Mac division. Now, Apple is modifying that playbook. Mark Gurman of Bloomberg reports that the Vision Pro mixed reality headset will have its own division. The unit will continue to be run by Mike Rockwell, who has been overseeing it for several years. The division is now called the Vision Products Group, which tends to support the expectation that there will be at least another…hopefully cheaper…headset coming, as well as the fabled Apple Glasses. 

I’m Clark Reid and you’re ‘Technified’ for now.